PROFILE-RACING

Profile Racing has been around forever. They started out as a race car chassis shop in Flemington, New Jersey way back in the lat e60's and early 70's. In the mid 70's they moved to Florida where the race car season ran year round.

In Florida, the sport of BMX was also pretty big and ran year round. The owner Profile had a son and a daughter who got into BMX in the late 70's. By the early 1980's Profile started making their famous 3-piece chromolly cranks, as well frames.

Around this time - early and mid 80's Redline cranks ruled the market. They were just as strong as Profiles, but had a better design. Much easier to install or remove, and much easier to maintenance Redline was also one of the biggest companies, and all the pros ran Redline cranks.

By the late 80's the BMX industry was down, all the companies were going to Taiwan and making cheap junk, Redline was sold and the new owners could not duplicate the quality or design o the original Redline products, so that was the end of an era for Redline, Gone was legendary quality and designs, a cheap new line of Taiwan an poorly produced US products were here to stay.

But, back to Profile - They never compromised on their products. They stayed true to the sport and to their customers, and continued to make top quality US made parts and accessories. Throughout the 90's Profile took over the crank market and still rule today. They even made cranks for GT! At the time GT was huge and to make a product for them was a BIG deal.

Today Profile is still based in Florida, is a family run business, and continues to make only the best quality BMX cranks, parts and accessories on the market.