PREMIUM-PRODUCTS

Premium Products was started in in the early 2000's by Haro Bikes. Actually the guys who own Haro launched Premium as an aftermarket parts and accessory company to offer a wider variety of products to the BMX market.

Many of the premium products are made in the US and/or are built to higher specifications most OEM parts. OEM parts are the parts bike companies use to spec their complete bikes and keep prices low. If you try to build a complete bike with aftermarket parts, you will be well over $1000 retail and even higher. So bike companies buy parts or have them made with their logo on them, an these parts are in the style of good parts, but are made of cheaper materials, cheaper processes, and lesser quality than aftermarket parts.

But anyway, Premium Products are - Premium. They are made to high standards and built to last.